Social Media and Engagement:  Every business has unique needs and opportunities

How are you using social media to enhance your business?  In the past, I have planned, developed and launched social media programs for different types of businesses.  Based on my experience,  most businesses will require their own unique approach to leveraging this medium as part of their marketing and customer relationship management mix.  Feel free to network with me on LinkedIn, Twitter or Google (or ZingBY for professional sns in China) if you would like to discuss how I can help your company.  Feel free to share this page socially:  

How can I help your social media program:

  • Social Marketing, Branding and Acquisition: Create integrated social media marketing programs that enhance your message distribution and acquisition channels. Social marketing is now a requirement in order to effectively compete in most consumer and B2B facing markets.

  • Reputation Management: For small or medium sized businesses - create an efficient reputation monitoring and response system which will streamline the process and make effective use of your existing resources.

  • Systems Integration and Recommendation: While effective social media marketing and CRM require a significant amount of manual contribution, selecting and integrating the right systems can help automate some of the necessary technology components.

  • Customer Relationship Management (CRM): Social media is fast becoming the chosen platform for customers to voice their opinions of your products and services. An effective program and operation can take advantage of this medium to provide superior engagement and creating a competitive advantage.

  • Social Media Plan Business Case: Develop and document objectives, performance goals and metrics in order to justify a social marketing effort

  

  My Social Media Qualifications Summary:

  • Involved with the development of community and social web products since 1998

  • Developed a successful social media marketing platform for a SaaS B2B company: Blog (platform dev & operations), microblogging, social networking

  • Created, launched and managed an authoritative community/social search engine

  • Lead the operations and business development for an intellectual property exchange, community and commerce platform

  • Hands-on experience using existing social media for brand reputation monitoring, traffic generation and message distribution

  • Founded a professional social networking product targeting business segments in China

  • Worked as a product manager for one of the first user generated content and social networking websites