Digital Performance Analytics
Effectively measuring the success of your digital asset performance and online marketing efforts is an essential part of any digital business operations.
What I offer is a holistic view of digital performance analysis that crosses media, behavior, systems integration and operations. My experience in the area of analytics has been both team leadership and hands-on in consumer-facing and B2B focused organizations. Having many years of this type of reporting responsibility, as well as, a well blended background in both technology development and online marketing, gives me an advantagious perspective in analytics
As a consultant, my primary focus is helping you develop requirements, then formulating and executing a digital analtyics strategy.
Gone are the days of fuzzy marketing and unsupported forecasts. A well managed analytics and reporting function is a critical part of today's digital businesses of all sizes.
Contact me now to discuss your needs
(local to New Jersey and Greater New York City)
How I can help analyzing your digital assets:
- Help you identify important metrics (KPI) for your online business
- Implement and validate web, conversion and marketing analytics tracking
- Develop a reporting system and infrastructure to support your analytics needs
- Analyze your performance data and provide actionable insights into the results
- Make optimization recommendations (and implement, if necessary)
Why you should work with me:
- Expertise in digital marketing and web behavior analysis backed by 15 years experience for both consumer and B2B organizations
- Extensive experience communicating complex data analyis into reporting that is appropriate for the recipient, from tactical issues to executive management
- Able to work cross-functionally with agencies, within an organization and independently
