Online Business Strategies
I have been building, marketing and analyzing the operations of internet-based digital assets for various entities including Fortune 500 companies, start-ups and everything in between for about 15 years. This gives me a unique, seasoned and yet current approach to digital strategy development.
Whether you are focused on B2B lead generation, driving e-commerce sales, acquiring users or branding, I have the experience to help your organization clearly identify objectives and execute plans in order to achieve your goals.
I bring expertise in the following areas:
Online Business Strategy: Market Analysis, Marketing Strategies, Competitive Intelligence, Analytics and Reporting, Developing Key Performance Indicators, Forecasting, Business Modelling
Digital Marketing: Integrated Marketing Programs, Online Branding, Paid Search Engine Marketing, Organic Search Optimization (SEO), Lead Generation, User Acquisition, Social Media, Mobile, Email
Social Media Program Development: Corporate Blogging (business case building, marketing & PR, platform selection, implementation, editorial operations), Social Media (branding, traffic generation, retention, acquisition, PR exposure)
Digital Asset Development: Websites (development, optimization, redesigns, localization, international, project management), Landing Pages, User Experience, Video, Rich Media, Mobile, Apps, Surveys, Content Management Systems, Conversion Optimization, Product Management
Operations: Team Leadership, Talent Acquisition, Financial Management (P&L, forecasting, budgeting), Internal Resource and Agency Relations Management
China Business: Operations, Marketing, Local Knowledge
Here is a typical gaze at a B2B online operation and what to consider when developing operations and a strategy. Not all will apply, but most should be considered:
I am local to the Northern New Jersey and NYC areas.