Internet Business Strategies and Tactics
Since 1994, I have been building, marketing and analyzing the operations of internet-based digital assets for various entities including Fortune 500 companies, start-ups and everything in between. In most cases I have been on the inside of these companies as an employee. This experience gives me a unique perspective on how to analyze the needs of different types of businesses.
Whether you are focused on B2B lead generation, driving e-commerce sales, acquiring users or branding, I have the experience to help your organization succeed in this fast moving digital world. I bring expertise in the following areas:
Online Business Strategy: Analytics and Reporting, KPIs, Forecasting, Business Modelling
Web Marketing: Paid Search Engine Marketing, Organic Search Optimization (SEO), lead generation, user acquisition, social
Social Media Development: Corporate Blog (platform selection, implementation, editorial operations), social networking (branding, traffic generation, PR exposure)
China Business: Operations, local knowledge
I am local to the Northern New Jersey and NYC areas.